San Mateo, Calif.and Dublin, Ireland – June 20, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, which operates its European headquarters in Dublin, has been positioned by Gartner, Inc. in the Leaders quadrant of the CRM Lead Management Report. *
“We see our position in the Leaders quadrant by Gartner as confirmation of our ability to help companies large and small grow revenue faster – which in turn has made us the fastest-growing company in our market,” said Phil Fernandez, president and CEO of Marketo. “Marketo’s powerful, easy-to-use technology, quickly delivers value – more win-ready leads and sales opportunities – and offers deep analytics to identify the best performing marketing campaigns. Our market leadership is fueled by continual innovation, such as our newest product, Marketo Social Marketing – the first truly integrated social campaign applications that allow marketers to exploit the power of social channels across any and all marketing programs. And then, because they are integrated with into a reporting platform, those campaigns are improved and scaled up faster than the competition.”
Gartner’s evaluation criteria for the Magic Quadrant for CRM Lead Management included market responsiveness, overall viability, customer experience and an evaluation of the vendors’ products and services, among other criteria.
According to the report, “The success and the impact of lead management is increasing as lead management technologies mature and organizations gain expertise in managing multichannel lead processes. More than 67% of respondents identified lead management as having a critical or major impact on achieving sales and revenue objectives, and more than 69% were completely satisfied with their vendor and with application functionality.”
Marketo’s continued innovation was underscored last month when the company introduced Marketo Social Marketing, a suite of powerful and easy-to-use products to make every marketing campaign inherently social. The suite’s first offerings, Marketo Social Boost and Marketo Social Promotions, include a new collection of social campaign applications such as video sharing, voting, sweepstakes and referrals. The products are tightly integrated with the company’s award-winning marketing automation platform, so marketers can add a word-of-mouth marketing lift to every campaign, track the impact of individuals’ sharing through social channels, and nurture relationships with the most influential customers.
No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities.
To learn more about Marketo’s marketing automation, social marketing automation and sales effectiveness solutions, visit www.marketo.com, or subscribe to Marketo’s blogs at blog.marketo.com.
* Gartner, Inc., Magic Quadrant for CRM Lead Management, by Chris Fletcher, June 7, 2012.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
About Marketo
Marketo is the fastest growing provider in Revenue Performance Management and offers the world’s first integrated solution for social marketing automation. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,900 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
